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A market garden to the worldSeparated from the Australian mainland by a 240-kilometre stretch of water, Australia's only island state has unique natural advantages for growing premium produce. Geographically quarantined from many plant pests and diseases, almost one quarter of Tasmania's 68,331 square kilometer land mass is set aside as national parks. A mild maritime climate minimises risks to product from seasonal extremes and long growing seasons add flavor and colour. Pure and plentiful rainfall, clean air and fertile soils ensure consistent quality. And stringent standards of production – from seed development to final consignment – maintain product integrity and traceability. The essence of Tasmania in every Field Fresh harvest.
A measured approachWhile Tasmania has all the natural elements for premium horticultural production, Webster Fresh also boasts a distinct advantage in its vertically integrated operation. Tasmanian growers are among the most efficient and technologically advanced agricultural producers in the nation and are valued partners in the business. Webster Fresh also employs specialist staff (including agronomists) and contractors to oversee research and development, cultivation, harvesting, packaging and transportation with strict controls enforced at all levels. The Webster Fresh brand carries with it food safety verification backed by ISO 9002 and HACCP accreditation. Soil, water and air quality in Tasmania is recognised as being a benchmark for world standards, optimum conditions for food production. The continued development of open-pollinated seed lines, minimal chemical usage and Webster Fresh’s pursuit of alternatives to genetic modification are further evidence of the company’s commitment to environmentally sustainable farming practices.
Long-term relationshipsWebster Fresh takes a long-term view of company-client relationships, anticipating the demands of the market wherever possible and tailoring the company’s service to meet the requirements of customers. Employing advanced information technology, Webster Fresh provides direct access for stakeholders to product information and availability, streamlining transactions and providing efficiencies at every link in the supply chain. Further assurance of the company’s capacity to deliver and it’s resolve to exceed customer expectation. |
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